Roberta Martone Pavia is a marketing communications consultant/freelance writer with extensive experience in corporate and agency marketing communications, public relations, and advertising. .
Since 1999, Martone Pavia has been a marketing communications consultant/freelance writer providing services for a variety of clients including Electric Insurance Company; FIRST; Fidelity Investments; Simmons College; Simmons College School of Management (former editor of their alumnae publication); Springfield College; COMMUNITY magazines, Harvard Square Eye Care, and Dress Barn, among others. She has been published in the Boston Globe, Shattered magazine, Parents & Kids magazine, COMMUNITY magazines (Newton, Brookline, Metrowest, Massachusetts), and the TAB newspapers.
Prior to becoming a freelance writer and marketing communications consultant, Martone Pavia developed and implemented comprehensive marketing and advertising strategies for the former New England Electric System (now, The GRID), Computervision, and Parametric Technology Corporation. In addition, she has extensive direct marketing and advertising experience ─ both corporate and agency ─ and was instrumental in securing and managing new business accounts for Reebok, American Airlines, the Greater Boston Convention & Visitors Bureau, FTP Software, Honeywell Bull HN, Analog Devices, and Boston Edison.